eCommerce sites can vary in design. Some go straight to a product listing that is typically seen in the shop. These types of website are more product based.
Other websites attempt to create company branding on their landing pages. These types of sites tend to have sliders are the top of the homepage with pictures that provide some insight into their company or feature some of their best products.
I have created four different types of designs that can be easily used with WooCommerce, a free and powerful shopping cart for WordPress.
Please use this link, VIEW NOW, to take a look at some designs. Use can choose them from the main menu as Home1, Home2, etc.
It is always possible to create a custom design if you have something in mind.
It is important to remember that customers are often more motivated to purchase from you if they are inspired by your story, not just the type of products you sell.